All too often, an association's problems begin with the maintenance of its membership and name and address solicitation files.
The problem might be the way information is retained. It may be the manner in which it is retrieved or reported. Sometimes, the record layout is insufficient, or there is just too little data.
Whatever the reason, no association can afford a membership system that is less than complete, accurate, and reliable -- yet flexible enough to use in a cost-efficient manner.
The names on any list are purposeful human beings. They have their own goals and desires, which are derived from their own wishes or from suggestions from outside influences. Their diversity is increasing, according to socioeconomic trend-watchers. That means their interests are separating more and more as they seek particular information and specialized services and products. That's why the ability to segment your lists becomes ever more important. And it's why the computer has become an integral part of developing the marketing strategies of today.
AMS Computer Services offers you a comprehensive computer system, designed to meet the very specialized and unique needs of associations. It allows you to subdivide your names not only by geographic requirements but also by lifestyle and individual concerns. It easily permits your promotion to be personalized by appeal, by product or service, or by specific interests. AMS Computer Services has a sophistication you won't find in typical computer service bureaus. We can help turn your data into valuable information, so you can send the right offers to the right prospects at the right time, using descriptive and inferential statistical analysis of your data.
AMS will help you keep on target -- on time.
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