In today’s highly competitive environment, it is becoming increasingly more expensive and more complex for an association to recruit new members and retain them.
The AMS staff – to an individual – recognizes this. That’s why AMS is uniquely qualified to provide the marketing expertise and implementation strategies necessary to help you attain your objectives – whatever they may be. You may want to increase your total membership – adding new members or renewing a larger percentage – or both. You may be trying to raise revenues … or you may be looking for greater member participation in a sponsored program.
When your organization becomes and AMS client, your organization’s goals and objectives become AMS goals and objectives – and they receive the highest priority accordingly. Your assigned team of dedicated AMS professionals will focus all of heir energies on helping you achieve your goals and objectives – on target – as planned. You can also be certain that every staff member will be continued to using all AMS resources to ensure the complete satisfaction of your members – at all times and in all circumstances.
AMS understands that membership development is a never-ending, interactive process. It calls for on-going marketing activities that required detailed planning and a great deal of ingenuity to maximize your returns while minimizing your budget outlays. It means careful strategic planning … targeting specific markets … developing creative platforms ... creating well-directed copy and design … shopping suppliers … testing and refining … analyzing all aspects of a promotion effort both on the front end and on the back end … constantly ensuring cost efficiencies through tireless attention to details.
These are the market-tested strengths our direct marketing professionals at AMS would appreciate the opportunity to demonstrate. These are the strengths we would to put to work for you. From marketing research to print production … from marketing analysis to fulfillment … from legislative position papers to public relations support, AMS will help plan and implement the strategies, which will enable you and your association to achieve our membership goals and objectives at the least cost.
AMS will help you stay the course today -- and many more tomorrows.
Creative Services & Production
To generate response – whether you are after more members, more donors, more subscribers, or more of another type of respondent – you need “words and graphics.” That means not only copy and design but also the ability to produce those “words and graphics” in the most efficient formats for the proposed job.
Creative personnel at AMS understand that, no matter how extensive their talents may be in copy or design, they are – first and foremost – salespeople. Using the latest generation computer equipment, they know how to combine creative innovations with the practicalities of print production.
AMS production specialists work directly with the creative staff, using their knowledge of format, equipment, and suppliers to maximize the quality of the finished job while minimizing the cost. Our production professionals are active in the industry. They stay current with new trends in paper, printing methods, lettershop procedures, and the ever-changing U.S. Postal regulations. The work of the AMS creative group doesn’t stop with the initial mailing package or space ad. They are equally involved with the “back-end” -- with fulfillment, conversions, renewals, terminations, or lapses. The entire AMS staff is results-oriented, attuned to quality control throughout every phase of a project, from concept through implementation.
The AMS creative staff is also very comfortable with deadlines. They are acutely aware of “opportunity costs” and understand the dollar value of fast turnaround, so you can be assured the schedules, which are agreed upon, will be diligently adhered to from the start. One call does it all!
AMS will help you take the lead and keep it -- no matter what the competition.
